FSSAI Campaign Report

Campaign Duration	7 June - 6 July 2025 (30 days)
Media Format	45-second Audio Jingles
Platform	Indian Railways Station PA Systems
Total Stations	166

More Details about the Campaign

Spots Per Day Per Station	21
Total Spots Per Day: 166 × 21	3,486
Total Spots Across 30 Days: 3,486 × 30	1,04,580 audio insertions

Reach & Coverage

States Covered:

Andhra Pradesh
Madhya Pradesh
Gujarat
Telangana
West Bengal
Karnataka
Maharashtra
Chhattisgarh
Jharkhand
Odisha
Delhi NCR
Haryana & UP

Languages Used:

Hindi, Telugu, Bengali, Kannada, Gujarati, Marathi - tailored for local connect

Objective met:

Deliver impactful health messaging in regional languages in Honorable Prime Minister Narendra Modi ji's voice to raise awareness about obesity risks and promote healthier lifestyle choices, aligning with the national "Eat Right India" movement.

Recommendations & Action Points

Continue the campaign to further strengthen message penetration across high-traffic regions
Increase the number of daily spots to enhance recall and consistency among commuters
Leverage rising commuter volumes to maximize overall campaign visibility and impact

Conclusion

The FSSAl audio campaign successfully leveraged Indian Railways' vast reach to deliver critical public health messaging at scale.With its strategic frequency, regional language delivery, and non-skippable format the campaign created strong recall and awareness around healthier eating habits.With continued support and extended visibility, this movement can inspire millions more to choose health over habit.

Trusted by Leading Brands

Deliver your message to millions of daily commuters with exclusive, multilingual advertising on digital LED screens, audio jingles, and station hoardings.